Sweeeeet! Baskin-Robbins, the world’s largest chain of ice cream specialty outlets, is blasting into summertime with a assortment of new and refreshing frozen treats in celebration of Sony Pics Animation’s animated action-comedy Surf’s Up, in theaters June 8, 2007. Baskin-Robbins is introducing seven gnarly surfing-themed frozen treats to get ice cream fans geared up for summer. Baskin-Robbins is also making a splash from the Pacific Ocean to the Atlantic Ocean with a mobile tour and the Significant Wave Instant Get Game.
Baskin-Robbins is generating a frenzy of enjoyment this summertime with its new tubular Surf’s Up encouraged flavors, Penguin Swirl and Splish Splash(TM). Ice cream lovers will go wild for the flavors’ special colours, as the black ice cream and blue sherbet turns tongues penguin black and ocean blue in just the very first lick. In addition, people can great-off with a person of Baskin-Robbins refreshing new Fruit Blast Smoothies, a mixture of serious fruit and non-body fat frozen yogurt, available in a variety of new and exotic fruit flavors like Berry Pomegranate Banana.
“Baskin-Robbins is likely back again to its California roots to carry summer enjoyable to its buyers,” reported Scott Colwell, Baskin-Robbins’ vice president of marketing. “We are excited to kick-off our cell tour and enable ice cream lovers sweeten their working day with our refreshing new treats.”
Surf’s Up Ice Cream Treats
This summer season Baskin-Robbins invitations dudes and dudettes to dive into summer months with some irresistible ice chilly treats. Baskin-Robbins Surf’s Up ice cream and frozen treats are readily available at collaborating outlets nationwide now by way of August 19, 2007, even though provides very last.
o Penguin Swirl: A swirl of black Combined Berry ice cream and white Tutti Fruiti ice.
o Splish Splash(TM): A refreshing mix of Blue Raspberry sherbet swirled with Blueberry ice.
o Fruit Blast Smoothie: Serious fruit blended with non-body fat frozen yogurt blasts a easy and fulfilling taste. Available in new Berry Pomegranate Banana, Strawberry-Banana and Mango.
o Fruit Blast: Real fruit blended with ice, blasts a refreshing bold and intensive flavor. Offered in new Berry Pomegranate, new Blue Raspberry, Strawberry-Citrus, and Wild Mango.
o Penguin Cone: A frosted penguin leaning up towards a palm tree is a refreshing modify to Baskin-Robbins one scoop of ice product in a sugar cone.
o Surf’s Up Sundae: Conquer the warmth with a tropical handle! Pretty Berry Strawberry, Planet Class® Chocolate and Nutty Coconut ice creams layered with pineapple topping and crushed graham cracker, topped with whipped product, 50 percent a banana and a Surf’s Up chocolate bar.
o Surf’s Up Ice Cream Cake: A whole sheet cake transformed into a seaside scene, complete with Cody and Tank using the waves. Readily available in Baskin-Robbins new Fudge Crunch Cake, a layer of fudge and chocolate crunchies in among two layers of ice product.
Cruising Coastline to Coast
Baskin-Robbins is cruising to cities throughout the place this summer with the Surf’s Up cellular tour. The mobile auto, fashioned with colourful photos of Surf’s Up figures Cody, Lani and Hen Joe, will supply individuals with the chance to sample Baskin-Robbins ice product flavors, participate in the new Surf’s Up video clip recreation by Ubisoft, and get sweet treats and promotions. The mobile tour will strike the road on June 1, 2007 starting in Los Angeles and New York and earning stops in 31 metropolitan areas including San Diego, Sacramento, Calif., San Francisco, Baltimore, Washington, Chicago, Houston, and Dallas. The east coastline tour will conclude in Dallas on July 16, 2007 and the west coast tour will conclude in Fresno, Calif. on July 31, 2007.
Catch a Wave and Acquire
To produce an even even larger splash this summer months, Baskin-Robbins has established the Major Wave Immediate Acquire Recreation on-line. Contestants can visit http://www.bigwaveblast.com or http://www.baskinrobbins.com/bigwave to see scenes from Surf’s Up and see if Cody Maverick effectively rides the wave. When Cody hangs 10, the contestant wins! If Cody wipes out, buyers get a coupon give for Fruit Blast Smoothies and can arrive again all over again the future working day for a opportunity to get. People can perform each and every day as a result of July 31, 2007 for a probability to get Baskin-Robbins discount coupons and a lot of thrilling prizes like:
Two all-inclusive journeys for four to Jamaica
A trip for four to the Hilton Hawaiian Village in Honolulu
Baskin-Robbins Treats for a 12 months
Surf’s Up movie games, DVDs and additional!
In addition to the Major Wave Immediate Gain Match, the World wide web web site delivers even additional Surf’s Up impressed exciting such as the Gnarly Name Generator , downloadable Surf’s Up wallpaper, monitor savers, buddy icons, a mini-variation of the Surf’s Up online video game by Ubisoft and additional.
Taste Record and Innovation
Baskin-Robbins has established much more than 1,000 ice product flavors above the past 61 a long time, a lot of encouraged by fashions, persons, situations in time and pop tradition developments. Baskin-Robbins continues to be the chief in ice product taste innovation by regularly introducing new ice cream flavors to its extensive flavor library. The legendary manufacturer is dedicated to delighting flavor buds of all ages with remarkable new and common menu options.
About Baskin-Robbins
Baskin-Robbins, the world’s greatest chain of ice product specialty stores, produces and marketplaces revolutionary, higher-good quality ice product, specialty frozen desserts and drinks in more than 5,600 retail outlets all around the globe. Baskin-Robbins was founded by two ice product lovers whose passion led to the generation of more than 1,000 ice cream flavors and a broad assortment of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Makes, Inc. relatives of businesses. For even more information, visit http://www.baskinrobbins.com.
About Surf’s Up
Surf’s Up is an animated action-comedy that delves driving the scenes of the large-octane earth of competitive surfing. The movie profiles teenage Rockhopper penguin Cody Maverick (Shia LaBeouf), an up-and-coming surfer, as he enters his to start with professional competitors. Adopted by a camera crew to doc his ordeals, Cody leaves his relatives and household in Shiverpool, Antarctica to travel to Pen Gu Island for the Significant Z Memorial Surf Off. Along the way, Cody fulfills Sheboygan surfer Chicken Joe (Jon Heder), well known surf promoter Reggie Belafonte (James Woods), surf talent scout Mikey Abromowitz (Mario Cantone), and spirited lifeguard Lani Aliikai (Zooey Deschanel), all of whom identify Cody’s passion for browsing, even if it truly is a bit misguided at times. Cody believes that successful will deliver him the admiration and regard he wants, but when he unexpectedly comes experience-to-face with a washed-up old surfer (Jeff Bridges), Cody commences to obtain his individual way, and discovers that a true winner just isn’t usually the just one who comes in very first.
About Columbia Pictures:
Columbia Photos, element of the Columbia TriStar Movement Photo Group, is a Sony Shots Enjoyment organization. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Company of America (SCA), a subsidiary of Tokyo-based mostly Sony Company. SPE’s international operations encompass movement image generation and distribution television generation and distribution digital content development and distribution worldwide channel investments home entertainment acquisition and distribution procedure of studio services enhancement of new enjoyment items, expert services and technologies and distribution of filmed enjoyment in 67 nations. Sony Pictures Enjoyment can be observed on the Earth Wide World wide web at http://www.sonypictures.com.
About Sony Photographs Animation:
Sony Pics Animation was founded in Might 2002 to enable Sony Pictures Enjoyment to faucet into the huge creativeness of the artistic neighborhood, develop figures and tales that are finest understood by means of electronic production and provide amusement for audiences of all ages to the display. The division’s 1st movie, Open up Year, was unveiled in September, 2006. Sony Shots Animation at this time is in manufacturing on Surf’s Up (thanks in theaters June 8, 2007) and Cloudy With A Probability of Meatballs (spring 2009).
(TM) & ©2007 Sony Pics Animation, Inc. All Rights Reserved
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